Our Brand Story – Vibes and Trends

Our Brand Story – Vibes and Trends

At Vibes and Trends, we believe fashion should do more than look good.
It should uplift people — the people who wear it and the people who make it.

Vibes and Trends is common platform for Khadi Vibes & Trends a unit of the Payyannur Khadi Centre (PKC -division of Khadi Department of Kerala) created to blend honest Indian craftsmanship with simple, everyday-friendly designs. Our products carry the purity, comfort, and heritage of crafted with care and made for real, daily use.

To bring this vision to life, B-Senz Vibes and Trends Pvt. Ltd. MOU signed  partnered with the Payyannur Khadi Centre , Division of Khadi Department of Kerala in developing and supporting this project.

But our mission goes much deeper.

We proudly work with Kudumbashree, one of Kerala’s strongest women empowerment movements. Through this collaboration, we launched a special initiative called D-C.A.P — Designer Customised Apparel Program as pilot project in Kasarkode and Kannur District.

Under D-C.A.P, our products are prepared as curated packages containing 4–5 items to capable and strengthen Kudumbashree members, who can then sell each item individually in their neighbourhoods and communities. This helps them earn steady income, build confidence, and grow as micro-entrepreneurs — all while promoting local, sustainable fashion.

Every product you see carries a larger purpose:

* It supports local artisans and stitching units
* It creates income opportunities for Kudumbashree women
* It promotes Khadi, sustainable materials, and responsible production
* It brings affordable, stylish, everyday fashion to customers like you

When you choose Vibes and Trends, you’re not just buying a product.
You’re becoming part of a movement — one that supports women, strengthens communities, and keeps India’s traditional craftsmanship alive.

Good quality. Fair pricing. Real impact.
That is the promise behind everything we make at Vibes and Trends.

Vibes & Trends plays a key role in connecting Kudumbashree NHGs with their customers by helping them introduce products, collect orders, and sell effectively through this platform.